Cover Cannabis Team

Chris Walters is a Principal Owner and CEO at Cover Cannabis. A Business Administration graduate of Humboldt State University, Chris is a seasoned sales manager and designated Commercial Lines Coverage Specialist. He brings with him over 15 years of experience, successfully building sales teams in the insurance industry. During his career, Chris has helped thousands of families and businesses protect their investments.  Among his accomplishments, he notes his success in building successful sales teams, lasting relationships and his family, as the greatest.

Pat Grignon is the CRO at Cover Cannabis. Pat has over 15 years of experience as an insurance executive and licensed insurance agent, he has been active in the industry for over 20 years. He holds a bachelor’s degree from Humboldt State University in Business Administration, with a minor in Economics and maintains a designation as a Commercial Lines Coverage Specialist (CLCS).

In his current role at Cover Cannabis he oversees all aspects of the sales division, working diligently to recruit and train every staff member to maximize their potential while becoming more organized and providing the best possible customer experience. Pat is an integral part of the Cover Cannabis Team.

Juan Cruz is the VP – Marketing & Development at Cover Cannabis. He joined the company in 2016, bringing with him over 7 years of experience in direct response Marketing. Juan holds a Bachelor’s degree in Global Studies as well as a minor in Anthropology from the University of California Los Angeles (UCLA). In his current role at Cover Cannabis, he oversees all aspects of marketing and is entrusted with the task of building a consistent brand as well as successful direct-response campaigns. During his career, Juan has helped multiple companies improve and expand their digital presence, grow their lead generation, and improve their brand.

Norma Villafranca is the VP- Los Angeles/Central California at Cover Cannabis. Born in Honduras, Norma has lived in California most of her life. Her career in the insurance industry goes back to 2008. Before joining Cover Cannabis in October 2016, she has served as Office Manager, quickly ascended to become District Manager and Area Project Manager for Freeways Insurance. Norma is exceptionally well-respected, not only for her excellent customer service and high ethical standards but for being an honest, hardworking agent who does absolutely everything in her power to ensure her clients have a great experience. The majority of her new clients are referral-based, being recommended by satisfied customer. She is never too busy to help her clients!

On her time off, Norma enjoys spending time with her family. Contact Norma today for help in any of your commercial insurance needs.

Winner of the following Awards:
Broker of the Year in 2010
Inszone – Rookie of the Year for 2017
Inszone – Leadership Award for 2018

Israel Sepulveda is a Commercial Sales Team Manager at Cover Cannabis. He joined Cover Cannabis 2017. Been in insurance since 2005, started doing personal insurance and switched to commercial recently to expand his career and work with businesses. Focused primarily on contractors at the moment, helping them secure their business.

On his time off Israel likes playing basketball and relaxing.

Gustavo Marquez is a Commercial Account Manager Team Lead at Cover Cannabis. An insurance veteran, Gustavo has over 8 years of experience working in the insurance Industry. He started as a broker early on his career and moved up to eventually be a branch manager for a large insurance agency in LA county. Gustavo joined Cover Cannabis in 2017, joining the team because of the quality and care provided by the company to all of our clients.

On his time off, you can probably find Gustavo at the movie theater or reading a good book.

Jasmine Cordova is a Senior Commercial Lines Insurance Specialist at Cover Cannabis. With a background as a Certified Pharmacy Technician, Jasmine was naturally drawn to the insurance field, inspired by her two older sisters who are seasoned professionals in the industry. Following in their footsteps, she chose to build her own path in insurance. Jasmine is passionate about supporting clients with their commercial insurance needs, prioritizing strong, lasting relationships and outstanding customer service. Driven and ambitious, she is committed to continuous growth and strives to improve every day.

Theresa Graves is a Senior Commercial Insurance Specialist at Cover Cannabis. A veteran of the commercial industry, Theresa has been in the commercial industry for over 20 years, with 16 of those years devoted to doing commercial insurance. She began her career writing contractors insurance, and took on the cannabis industry in 2007, now an expert in this growing field. Theresa joined Cover Cannabis over 10 years ago, and has grown to be one of the top Producers and an integral part of the team.

If you are looking for a Commercial Insurance Agent, feel free to contact Theresa, she is here to help you.

Michael Gordon is a Commercial Insurance Specialist at Cover Cannabis. Michael moved to Humboldt County in 1999, from Anaheim CA, to attend Humboldt State University and graduated with a bachelor’s in Science of Business Administration in 2001.

When 2015 came along, Humboldt County was slated to be one of the first counties in California to regulate the Cannabis Industry, so Mike went into action and tried to help forge a way forward for the smallest of our counties cultivators, advocating for sensible solutions for our counties cottage farms. Feeling overwhelmed but not overcome, Mike founded Fibonacci Farms MBC and has continually participated in compliance workshops while giving feedback to the regulatory agencies through the process.

At the end of 2017, Mike received his Insurance license and joined the Cover Cannabis team.

Nicole Bill is a Commercial Insurance Specialist at Cover Cannabis. A graduate from Humboldt State University with a Bachelors of Science in Business Administration. Nicole began her professional career in Banking and Investments, helping people invest for their retirement through Life Insurance and Annuities. Nicole was drawn to the insurance space because she saw an opportunity of growth and help business owners through the confusing aspects of insurance, specifically in the Cannabis industry.

On her time off, Nicole enjoys playing with her kids and gardening.

Samantha Fowler is a Senior Commercial Lines Account Manager at Cover Cannabis. She has been in the insurance space since 2016, accidentally getting into insurance but loving it as she gained more knowledge and skills. Samantha enjoys helping customers get the best price possible in their policies, as well as being able to interact with all types of businesses along the way. She joined Cover Cannabis in 2018.

On her time off Samantha enjoys 4 wheeling and rock crawling.

Jeffrey Ferguson is a Commercial Lines Account Manager at Cover Cannabis. With a strong foundation in public service and a track record of recognized achievements, Jeffrey brings a client-focused approach rooted in excellence and integrity. A proud graduate of California State University, Sacramento, he is committed to continuous learning and delivering exceptional value to every client.

Outside of work, Jeffrey enjoys traveling, staying active through fitness, and spending meaningful time with family and friends.